Goji Berries: The New Super Food
Move over blueberries and cranberries, a new fruit is set to become the latest superfood.
Tibetan goji berries look like red raisins and taste like cranberries crossed with cherries but have incredible health benefits; they contain more iron ounce for ounce than a steak, and 500 times more vitamin C than oranges, as well as amino acids and antioxidants.
They are grown in the Himalayas without fertilisers or chemicals and are naturally sun-dried without additives or preservatives.
UK distributor, Fun Foods 4 All. is working with the Tibetan Authentic Co and the Tibetan government to ensure some of the profits go back to the growers. MD Nigel Singh said this - and the limited supply-justified the 8.99 price tag for a 250g pack, going into about 300 Tesco stores on 13 August.
The berries are already big in Australia and the US.
Fun Foods 4 All is also developing muesli, snack bars, juice drinks and chocolate using the berries.
