If you were to try looking for Goji berries in your local supermarket, you may not find them. Not because they don’t stock the wonder fruit, but because they run out of it often. It isn’t just celebrities such as Madonna and Mischa Barton who swear by these tiny red berries, but also common folks who have discovered how rich in nutrients they are.
Goji berries, pronounced as “go-gee” have a sour cranberry like flavour. They are rich in many vitamins and minerals. In fact Goji berries have more vitamin C than oranges and more iron than a steak. The berries’ rich nutritive values and anti-oxidants have given it the status of a super-food. The fruit is also rich in beta-carotene and is said to be effective in protecting the body against cancer and the skin from sun damage.