Goji berries have been used in the traditional Chinese medicines (CMT) for nearly 2,000 years. Goji berries are also used in the traditional Korean medicine, traditional Japanese medicine and traditional Tibetan medicine. According to the traditional Chinese Medical science, Goji berries help in enhancing immune system, improving eye sight, protecting the liver, boosting sperm production and improving circulation, etc. They are sweet in taste. They have positive effects on the liver, lungs, and kidneys and enrich yin. Goji berries can be eaten raw, consumed as Goji berry juice or wine, brewed into a tea, or used as tincture.

Goji berry leaves are often used to make tea. Goji berry root bark contains glucopyranoside and phenolic amides that have inhibitory properties against human pathogenic bacteria and fungi. The Goji berry root bark is a traditionally used Chinese medicine for the treatment of inflammatory and some types of skin diseases. Generally, Goji berries are said to be helping in protecting the liver, improving eyesight, improving sexual function and fertility, strengthening the legs, boosting immune function, improving circulation, and promoting longevity.